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The challenges of many small to medium businesses and not-for-profit organizations is too few short, less frequent  content for their social media. 


These types of videos also increase visibility on search engines.  Branded short uplifting videos keep your customers/clients' attention in a light, entertaining way in-between more direct sale/donate advertisements  or longer videos. 


Your customers/clients are inundated by photo advertisements on this preferred social media platform. Many turn them off until they make that donating/buying decision. So keeping your brand in front of them while they decide becomes important.



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